Today's world moves at breakneck speed, in a so-called time-less culture where occupations and professional obligations are becoming increasingly broad and complex. Sports management is no different, requiring sports managers to acquire a diverse set of duties and skills, significantly expanding their competencies. The purpose of this study is to provide third-year sports management undergraduates at the Universidade Autonoma de Lisboa with the opportunity to reflect on the theme "A look at the sports manager in the current professional context" through sustained practises based on a set of variables relating to: the sports manager; organisational management; sports manager skills; and future challenges. According to the sociodemographic analysis, pupils had generalised thinking depending on age, gender, household, geographical closeness to Lisbon's metropolitan centre, and nationality. We employed a quantitative, descriptive methodology. When confronted with the study factor "Challenges," which proved to have a significant influence on the student’s perception of this issue, the results revealed a generalised opinion among the universe of students under study regarding "A look at the sports manager in the current professional context".

Key words: Students; Sociodemographic Profile; Manager; Sports Management.

JEL Codes: D84, D91, D71; F69.